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News Releases

Macy's 47th Annual Holiday Auditorium Display

20 November 2009

Who/What: 47th Annual Holiday Auditorium Display – open for viewing:

Theme – A Day in the Life of an Elf at Macy’s Santaland® - The 47th Annual Holiday Auditorium Display will tell a magical tale of Santa's elves at the North Pole as they prepare for Christmas. Auditorium guests will enjoy seeing what happens in an elf's life from waking up and getting Santa's mail to teaching the reindeer how to fly and learning about Christmas traditions.

New this year: The addition of an animated classroom vignette showing the elves enjoying their lessons. Also new this year is a photo opportunity for customers to have their photo taken against the opening Greeting Card

Santa Claus and the Make-A-Wish Wishing Well: Santa Claus will make his annual appearance November 21 through December 24 to gather the holiday wish lists of children across the land. Be sure to ask his elves about the various photo packages available. Throw your coins and dollars into the Make-A-Wish Wishing Well and help other children’s' wishes come true with donations benefiting the Make-A-Wish Foundation.

Mrs. Claus' Holiday Bakery and Santa's Gift Shop: Visit this family friendly shop filled with fun games, unique toys and great gifts, plus fresh gingerbread cookies and many other delicious holiday treats you won't want to miss!

When/Where: Macy’s Holiday Auditorium Display – A Day in the Life of an Elf at Macy’s Santaland® Opens Saturday, November 21 Macy’s Minneapolis, 8th Floor, Auditorium 700 Nicollet Mall Minneapolis, MN 55402

About Macy’s Believe Campaign: Known worldwide for its holiday traditions from the Thanksgiving Day Parade to the first in-store Santa, Macy’s resurrects last year’s magical Believe Stations in every store that feature a Believe Meter, letter-writing station and an official Santa Mail letterbox due to the tremendous customer response and outstanding customer feedback. Beginning on November 7, children across the country are invited to drop off their letters – stamped and addressed to Santa At The North Pole – at Macy’s Santa Mail letterbox. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation up to $1 million to grant the wishes of children with life-threatening illnesses.

Believe was inspired by the letter to the editor written by eight-year-old Virginia O’Hanlan in 1897 asking if there is a Santa Claus. Newsman Francis P. Church responded with a poignantly worded essay on the importance of believing, including the famous line “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist…”